THE DINNER DICTATOR

Why did Domino’s start selling salads? Duh. To sell more pizzas.

Near the end of my internship at CP+B we received an open brief for a new Domino’s offering— salads. We pitched that Domino’s is actually adding salads for pizza lovers, to take dinner back from the dinner dictators who won’t let you order from a restaurant without salads.

Then we saw it on T.V. ten months later.