Secret Lair
Secret Lair is the party inside the party at Magic: The Gathering, blending everything players love about the game with all the stuff from pop culture that inspires our fans. Each product puts a new spin on fan-favorite cards or introduces something entirely new—think collaborations with all kinds of artists, bold and unexpected art styles, and exciting crossovers with iconic franchises from around the world, bringing their stories into Magic.
Sr. Narrative Game Designer, Sr. Copywriter (2022 - 2025)
Responsible for developing product concepts, game components, and marketing copy for internal and licensed IP.
Ensure every product tells a story through design that combines art, copy, and mechanics.
Product Concepts & Pitches
100+ Secret Lair Drops (4-8 card pack with all-new art)
7 Commander Decks (100 card decks with a unique mechanical theme and 10-20 pieces of new art)
4 Flagship Products (nontraditional or new to the Magic ecosystem)
Art Descriptions for 1200+ cards
Flavor Text for 800+ cards (not all cards get Flavor Text)
Product Names and Descriptions for 200+ Products and Bundles
100% YOY revenue growth from $50M in 2023 to $100M in 2024.
